Pronounced moo-GAH-tunes, à la Mugatu from the movie Zoolander.

I was on the Viewpoint Creative team at Brandathon, an annual competition where 12 Boston ad agencies get 72 hours to create a new brand identity and integrated marketing campaign for a local startup. Our startup was Mugatunes, an online intercollegiate community where users can find the best new music, curated by taste-makers on their campus. Their mission was simple: #NoShittyMusic

We saw shitty music as a public health issue, so we created a PSA campaign educating students about the dangers of SMS (Shitty Music Syndrome). I wrote copy for this brochure that would be placed in school health offices, and was handed out to the audience as part of the campaign presentation.

We won first place.